Mike Slavin Presents
Messenger Marketing
Build An Audience Using Facebook Messenger
"It is the most engaging channel with average 80% open rates and 4 to 10 times higher CTRs compared to email. Your audience already uses Messenger everyday and your business should be a part of that conversation."
ManyChat.com
1
Create A Manychat.com Account
The Most Marketer-Friendly Messenger Application
"Where do I begin?"

That is the first question many people ask when starting down the road to building an audience on messenger. They've heard of people getting incredibly high click-through and open-rates like this example below...
Here's Where You Begin

1. Go To Manychat.com and click "Get Started For Free" in the top right corner.
2. Sign in with your Facebook account.
3. Select the Facebook Page where you want to begin building your audience.

That's it. Now you'll notice on the home screen it shows "0" subscribers. How do you start building your subscriber base? By creating your first "Growth Tool."
2
Create Your First Growth Tool
Start To Build Your Audience With A Growth Tool
ManyChat offers a wide-range of options for building your subscriber base using what they call "Growth Tools." Ready to build your first one?

Within the ManyChat interface, look on the left side of the screen and click the Growth Tools link.

Now you'll want to select the option that is the best fit for you. There are 3 main categories: overlay, embeddable, and other.

Below you'll find an embeddable box. This functions similarly to an email opt-in box you've seen everywhere.
To begin I'd suggest creating a "landing page" as it easy and will familiarize you with the interface.

Once created, you will be able directly link people to this page so they can become subscribers.

Here is an example: https://manychat.com/l1/iamslavin

Now ready to build that audience?
3
Cross-Pollinate Your Audiences
Build Your Messenger List Quickly By Tapping Your Existing Audience
The fastest way to build your messenger audience is by recruiting subscribers from your existing channels.

Begin by creating some type of opt-in incentive that you know your audience will love. There are plenty of resources online that spell out in detail how to create compelling "lead magnets" so I won't dive into that here.

Then I'd offer this lead magnet exclusively through your messenger platform to incentive sign-ups.

Here's how you can do that....

1. Email List: Send an email broadcast linking them to the landing page you just created.

2. Facebook Page: Use "Facebook comments" growth tool. I love this tool because it allows you to leverage Facebook's algorithm to your advantage. Each person that comments with a specific keyword that you specify will receive an automatic message in Facebook. When they respond, they'll become a subscriber and get access to your opt-in gift. See an example of this embedded below...
3. Website Traffic: Use a an embeddable box on your home-page or add bar to be displayed at the top of the page.

Now once you've started building a subscriber base, time to make use of the high open and click-through rates that come with Facebook Messenger. Next you want to build your first sequence...
4
Build Your First Sequence
Nurture Your Audience With A Sequence Designed To Sell
Coming Soon
I'll be creating a more in depth training on building sequences soon. The first 3 steps should be plenty to get you started. If you're interested in staying updated, enter your name and email below and I'll let you when I release new training material.
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